What is the role of a Public Relations Analyst?

A Public Relations (PR) analyst is responsible for his or her company’s industry analyst relations program and developing marketing communications strategies. Those in PR analyst positions assist with preparing media budgets and other marketing activities.

The primary duties of PR analysts include market research, collaborating with various industry personnel, and designing corporate strategies. PR analysts educate and inform internal staff about market trends, product features, and communications policies. They are involved in all communications projects, composing press releases, website news, event or product information, and new industry plans. PR analysts gather and present reports on marketing activities, consumer surveys, and inquiries. They also keep track of competitors’ processes and tactics.

PR analyst job candidates are those with bachelor’s degrees and graduate degrees in marketing or mass communications are strongly preferred. Outstanding oral and written communication skills as well as computer proficiency are required. Having strong networking skills and the ability to develop strategic plans is also a prerequisite for a PR analyst job.

Certified Public Relations Analyst CPRA

The Certified Public Relations Analyst ™ CPRA credential is a professional benchmark that demonstrates the attainment of a defined level of technical knowledge in public relations, professional practice, and ethical behavior. It forms the basis of the assessment that applicants must pass to gain Certified Risk Management Officer status and inclusion in the Register of The Global Academy of Finance and Management ® Certified / Chartered Professional. Individuals with several years of experience in public relations are encouraged to acquire this certification. A guide book shall assist candidates to pass in the CPRA examination besides providing a valuable source of reference for an individual to excel toward becoming a Certified Public Relations Analyst.  Take the challenges ahead with the exclusive Certified Public Relations Analyst ™ certification.

Benefits of becoming Certified Risk Management Officer

·         Personal recognition from your peers in project management and other professions.

·         Enhanced CV to stand out in the job market.

·         A framework for the development of your career.

·         International recognition.

·         Assurance for clients of high standards and ethical practice.

·         Use of the post nominal CPRA  or Certified Public Relations Analyst ™

                                             e.g.     J. Taylor CPRA  Fellow GAFM®

Requirements:   i)  Diploma / Degree in Marketing or Mass Communications       ii) 3+ years experience in public relations   iii)  Pass the CPRA examination 

HOW TO APPLY: To qualify for the Certified Public Relations Analyst ™ certification, you need to complete the following steps:

  1. Complete the Mandatory Candidate Information (MCI) 
  2. Complete the payment upon receipt of the invoice
  3. Take the exam when you’re ready

Examination: email to request the examination questions when you are ready to take the exam.  Examination comprised of 50 questions; Passing grade is 70%.   

Course fee:   Includes Certified Public Relations Analyst  certificate,  membership certificate, examination fee, and shipping. 

Mandatory Candidate Information : please include the Title of the Certification Course that you wish to apply in the subject line when submitting the following information and attach a latest copy of your C.V. email to certification@gafm.com.my 

1) Full Name:     2) Shipping Address:     3) Name on Certificate:       4) Mobile number:

The GAFM IBS International Board of Standards  is  the first graduate global Board of Standards for industry professionals to earn Accreditation under the TUV-OE European Standards for ISO 9001 Certification and ISO 29990 Certification. AAPM/GAFM is also a chartered member of the CHEA  Council for Higher Education Accreditation – International Quality Group (CHEA/CIQG) Memorandum of Affiliation is designed to engage quality assurance and accrediting organizations in a shared effort to affirm and promote fundamental principles for higher education.

The GAFM International Board of Standards  is  the first graduate global Board of Standards for industry professionals to earn Accreditation under the TUV-OE European Standards for ISO 9001 Certification and ISO 29990 Certification. GAFM is also a chartered member of the CHEA  Council for Higher Education Accreditation – International Quality Group (CHEA/CIQG) Memorandum of Affiliation is designed to engage quality assurance and accrediting organizations in a shared effort to affirm and promote fundamental principles for higher education quality.  GAFM is listed as “International Board of Standards” in CHEA/CIQG.

Founded in 1988, the Accreditation Council for Business Schools and Programs (ACBSP) is a global business education accrediting body and the first organization to offer accreditation to all levels of collegiate business educational degree programs from associate to doctoral.  ACBSP ignites a standard of excellence with an accreditation process based on the Baldrige Education Criteria for Performance Excellence. By evaluating aspects of leadership, strategic planning, relationships with stakeholders, quality of academic programs, faculty credentials, and educational support, ACBSP assesses whether or not business programs offer a rigorous educational experience and commitment to continuous quality improvement.

For more than 10 years, ACBSP and GAFM have benefited from a mutual articulation agreement.  The current agreement between ACBSP and GAFM International Board of Standards states: 

  • All ACBSP baccalaureate/graduate degree schools that have attained accredited status will be officially recognized by the GAFM with an educational and degree path toward certification eligibility. 
  •  
  • ACBSP accredited business school programs are recognized as GAFM/AAPM eligible programs for credentials listed at GAFM.COM.MY

The GAFM has earned ESQ Accreditation along with ISO 21001 Certification for Educational Organizations.  

The GAFM AAPM IBS International Board of Standards is the first certifying body in the world to achieve these qualifications and certificates of ISO 9001 and ISO 21001.  

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