CPRA Certified Public Relations Analyst  

A Public Relations (PR) analyst is responsible for his or her company’s industry analyst relations program and developing marketing communications strategies. Those in PR analyst positions assist with preparing media budgets and other marketing activities.

The primary duties of PR analysts include market research, collaborating with various industry personnel, and designing corporate strategies. PR analysts educate and inform internal staff about market trends, product features, and communications policies. They are involved in all communications projects, composing press releases, website news, event or product information, and new industry plans. PR analysts gather and present reports on marketing activities, consumer surveys, and inquiries. They also keep track of competitors’ processes and tactics.

PR analyst job candidates are those with bachelor’s degrees and graduate degrees in marketing or mass communications are strongly preferred. Outstanding oral and written communication skills as well as computer proficiency are required. Having strong networking skills and the ability to develop strategic plans is also a prerequisite for a PR analyst job.

The CPRA Certified Public Relations Analyst ™ credential is a professional benchmark that demonstrates the attainment of a defined level of technical knowledge in public relations, professional practice, and ethical behavior. It forms the basis of the assessment that applicants must pass to gain Certified Risk Management Officer status and inclusion in the Register of The Global Academy of Finance and Management ® Certified / Chartered Professional. Individuals with several years of experience in public relations are encouraged to acquire this certification.  

Study method:  Self-paced learning style with the aid of a Guide book / slides presentation / video tutorial

Requirements:   i)  Diploma / Degree        ii) 3+ years experience        iii)  Pass the examination

HOW TO APPLY: 

To qualify for the CPRA Certified Public Relations Analyst ™ certification, you need to complete the following steps:

  1. Complete the Mandatory Candidate Information (MCI) 
  2. Complete the payment upon receipt of the invoice
  3. Take the exam when you’re ready

Examination: email to request the examination questions when you are ready to take the exam.  Examination comprised of 40 questions; Passing grade is 70%.   

Course fee:   Includes CPRA Certified Public Relations Analyst  certificate,  membership certificate, examination fee, and shipping. 

Mandatory Candidate Information : please include the Title of the Certification Course that you wish to apply in the subject line when submitting the following information and attach a latest copy of your C.V. email to certification@gafm.com.my 

1) Full Name:       2) Shipping Address:      3) Name on Certificate:        4) Mobile number:

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• AMC Accredited Management Consultant ® is a registered Trademark of the IBS – Board of Standards Trademark. # 4337599
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• MFP ® Master Financial Planner ® Charter Designation and Board Certification ® is also a Registered Trademark. # 4009142
• AFA Accredited Financial Analyst ® is a registered Trademark of the IBS – Board of Standards Trademark. # 4025416
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